Gentle Physio Studio (“GPS”) is operated by a sole practitioner based in the UK. I am committed to protecting your privacy and handling your personal information with care, clarity, and transparency. This Privacy Policy explains what data is collected through this website, how it is used, and your rights under UK GDPR.

This policy applies only to data collected through this website. Clinical notes and patient records are handled separately and securely within WriteUpp.

1. Who I am

Gentle Physio Studio (GPS) Operated by a sole practitioner in the UK.

You can contact me via:

• Email
• Phone
• The contact form on this website

2. What personal data this website collects

2.1 Data you choose to provide

These details are collected only if you submit the contact form:

• Name
• Email address
• Phone number
• Message content

This information is used solely to respond to your enquiry.

2.2 Analytics data (Google Analytics 4)

This website uses Google Analytics 4 (GA4) to understand how visitors use the site. GA4 collects:

• Device type
• Pages visited
• Time on site
• General location (approximate, not precise)
• How you arrived at the site (e.g., Google search, social media)

This helps me improve the website and understand what content is useful.

2.3 UTM tracking data

If you arrive via a link containing UTM parameters (e.g., from social media or an email campaign), these may be captured and stored when you submit the contact form. This helps me understand which sources lead to enquiries.

2.4 Cookies

This website uses cookies for analytics and basic site functionality only. No advertising, remarketing, or profiling cookies are used.

Cookies may be set by:

• Google Analytics 4
• The website platform (for essential functionality)

You can manage or disable cookies through your browser settings at any time.3

3. How your data is used

Your data is used for:

• Responding to your enquiry
• Understanding how visitors use the website
• Improving website content and performance
• Monitoring which marketing sources lead to contact form submissions

Your data is never sold, shared, or used for advertising.

4. Lawful basis for processing

Under UK GDPR, the lawful bases I rely on are:

• Legitimate interests — for responding to enquiries submitted through the contact form
• Consent — for analytics cookies (where applicable)
• Legitimate interests — for website analytics that help improve the site

5. How long your data is kept

• Contact form submissions: kept for up to 12 months, then deleted
• Analytics data: retained according to Google Analytics’ standard retention settings
• Cookies: stored for their normal lifespan unless you clear them sooner

6. Where your data is stored

Your data may be stored in:

• My website hosting provider (for email delivery and form storage)
• My email inbox (domain email hosted by my website provider)
• Google Analytics (for analytics data)

All providers are GDPR‑compliant and take appropriate security measures.

7. Your rights

You have the right to:

• Access the personal data I hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Withdraw consent (where consent is the lawful basis)

To exercise any of these rights, contact me via email or the contact form.

8. Children’s privacy

This website is not intended for children under 16, and I do not knowingly collect data from children through the website.

9. Links to other websites

This website may contain links to external sites. I am not responsible for the privacy practices of those websites.

10. Changes to this policy

This Privacy Policy may be updated occasionally to reflect changes in law or website functionality. The “Last updated” date will always be shown at the top.