This Cookie Policy explains how Gentle Physio Studio (“GPS”) uses cookies and similar technologies on this website. It applies only to this website and not to any external services or clinical systems (such as WriteUpp).

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function properly and provide information about how visitors use the site.

Cookies can be:

• Essential — required for the website to work
• Analytics — help me understand how people use the site
• Marketing — used for advertising (I do not use these)

2. What cookies this website uses

2.1 Essential cookies

These are required for the website to function correctly. They may include:

• Cookies set by the website platform (e.g., for security or basic functionality)
• Cookies that remember your cookie preferences (so you don’t get asked repeatedly)

These do not store personal information and cannot be turned off.

2.2 Analytics cookies (Google Analytics 4)

This website uses Google Analytics 4 (GA4) to understand how visitors use the site. GA4 may set cookies that collect:

• Pages visited
• Time spent on the site
• Device type
• General location (approximate, not precise)
• How you arrived at the site (e.g., Google search, social media)

This helps me improve the website and understand what content is helpful.

Analytics cookies are optional and only load if you click “Accept” on the cookie banner.

2.3 UTM tracking cookies

If you arrive via a link containing UTM parameters (e.g., from social media or an email campaign), these may be stored when you submit the contact form. This helps me understand which sources lead to enquiries.

These are used for analytics only and are not shared with advertisers.

3. No advertising or profiling cookies

This website does not use:

• Advertising cookies
• Remarketing cookies
• Behavioural profiling
• Third‑party marketing trackers

Your data is never sold or used for targeted advertising.

4. Your cookie choices

When you visit the site, you can choose to:

• Accept cookies
• Reject cookies
• Read the Cookie Policy

If you reject cookies, only essential cookies will be used.

You can also manage or delete cookies at any time through your browser settings.

5. How to manage cookies in your browser

You can control cookies through your browser settings. Here are common options:

• Block all cookies
• Block third‑party cookies
• Clear existing cookies
• Set rules for specific websites

Instructions vary by browser (Chrome, Safari, Firefox, Edge), but all provide cookie management tools.

6. Changes to this policy

This Cookie Policy may be updated occasionally to reflect changes in law or website functionality. The “Last updated” date will always be shown at the top.